messaging strategist + Website copywriter for wedding brands READY TO STEP INTO THEIR NEXT CHAPTER
…and your messaging needs
to evolve with it
You’ve outgrown the version of your brand that got you here. And in a market this crowded, it’s time to decide: keep repeating the same words or finally embody the voice that matches the incredible business you’ve built.
As a website copywriter, I develop the strategy, messaging, and copy that define your brand's verbal identity, creating something so true to you that it naturally attracts clients who already feel like friends.
CLIENTS
FEATURED in:
In a world of social media saturation, flattened culture, and AI-written perspective, your difference matters more than ever. You’re not building a brand for the algorithm, you’re building something people are meant to genuinely connect with.
But before you consider how your brand looks, you need to understand how it feels. Because it's so much more than a cool logo, a couple of fonts, and a cute colour palette.
This work is all about creating a brand you can truly live in, not just look at.
This is the foundation of everything I do: defining your people, your purpose, your point of view, and where you want your brand to go next – so every word that follows is built on something solid.
Messaging
Once the strategy is set, we shape how your brand actually sounds: the personality, vocabulary, and rules that keep it consistent across every touchpoint. A practical, lived-in guide for real-world use.
Copywriting
As a website copywriter, I then translate your strategy and messaging into language people remember and resonate with. Measured, on-brand copy that connects and converts, while still sounding exactly like you.
WEBSITE COPYWRITER +
WEDDING INDUSTRY INSIDER
Hey, I'm Caitlin...
- Not all strategists love language
- Not all copywriters think strategically
- And very few have spent 10+ years inside the wedding industry
With Digital Bloom, you get all three, in one super friendly, blonde-bobbed package.
In a world saturated with sameness, I offer a sharp antidote.
"
You need someone who can step inside your business and see it clearly – with fresh eyes and industry insight, because to be well-known and genuinely sought after, you first need to be seen. I see you.
More About ME
"Her deep understanding of the wedding industry allows her to craft copy...
...that resonates perfectly with our members' marketing needs and brand presence."
— Emma, Coco Wedding Venues
"What caught me most off guard was how emotional I became reading her writing, especially for my website...
...It was beautiful and captured me perfectly."
— Donna, Pheasant Botanica
"Working with Caitlin has been an absolute joy. Her creativity is exceptional...
...and she crafted intentional and authentic copy that really captured who we are and our ethos."
— Caswell House
